Online Reputation Management
Since the Internet boom, the online environment has changed dramatically. The Internet’s flexibility has enabled the development of social media and the creation of online communities of all types.
Blogs, forums, social media have been growing rapidly and have already hit the mainstream, influencing today’s culture, politics, business and social trends.
As the blogosphere and social media grow in size and influence, the lines between what is a blog and what is a mainstream media site become less clear.
Larger blogs are taking on more characteristics of mainstream sites and mainstream sites are incorporating styles and formats from the Blogosphere.
Online Reputation Management (ORM) is a new service by V+O, focusing on maximizing the effectiveness of its customers’ online presence and active engagement in the online discussions.
It essentially combines marketing and PR tools with a search engine. ORM enables the protection and management of our customers’ reputation by becoming actively involved through a three step process: monitor, analyze and influence.