Good PR is all about planning, but excellent PR is about planning and on-going evaluation.
For all our campaigns we provide an extensive media monitoring report focusing on both the quantitative and qualitative criteria, based on which we constantly evaluate the strategy and make fine-tunings, when necessary.
Quantitative criteria:
- Total number of positive articles.
- Advertising value.
- Audience who was touched by the message.
Qualitative criteria:
- Message evaluation.
- Tone of voice.
- Total key messages which were covered by the media.