10 th May 2012

Diamonds enter V+O Communication portfolio

Bucharest, May 10th 2012 – The first diamonds wholesaler in Romania, a member of the Israel Diamond Exchange, chose V+O Communication for integrated communication and strategic consultancy services in order to approach the gemstone market from our country.

“Romanians have to know that there are many people who can afford to buy a diamond, but they need to purchase it from a diamond seller, who can offer the gems toghether with an autenticity certificate and at accessible prices. I know that practically there is no such a market in Romania, namely buying diamonds from a wholesaler and this is why we chose a communication agency in order to make this known to the Romanians: diamonds are not only for the rich people, but also for the people who love the beauty or for those who want a financial resource in old age”, declared Arie Davis, the first diamonds seller in Romania, a member of the Israel Diamond Exchange, one of the greatest in this industry, who opened an office in Bucharest under the logo A.David Diamonds & Gold.

Israel Diamond Exchange and the one from Antwerpen, Belgium, controls almost integral the global diamond trade. Arie David has been working in this area since 1980 and he has been one of the 3,600 members of the Diamond Exchange from Tel Aviv since 1988. In Romania, Arie David will approach three categories of potential clients: jewelers whom he wants to offer diamonds at convenient prices and conditions, respectively the people who love the diamonds for their jewleries but also the buyer-investors who use the diamonds as an investment tool on a long term. For example, the medium price of a diamond carat increased ten times from 1980 until May 2012 (source).

“I think we are the first communication agency from Romania who comunicates for a diamonds seller, member of Israel Diamond Exchange. This is an area both exciting and beautiful and I want to promote it at its real value in our country”, stated Loredana Visa, General Manager of V+O Communication Romania.

This partnership announces the entering of Romania on the global map of diamonds, through the business opening of the first professional diamonds seller, who has stocks of diamonds for any request that comes from a jeweler or from a private client, or he may deliver, on order, in a very short period of time, any kind of diamond.

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About A. David Diamonds & Gold

With 32 years of experience in the diamonds area, Arie David is the first and only proffesional diamonds seller from Romania, certified and acredited by the biggest diamonds exchange in the world, Israel Diamond Exchange (Member certificat no. 3594, ID 065051930).

 

About V+O Communication

Founded in 2006, V+O Communication is one of the most strategic and dynamic PR agencies in Romania, part of one of the most important independent regional communication group in South Eastern Europe, in terms of both competences and the geographical area covered through the five branches.

Among the clients of V+O Communication Romania are: ATE Bank Romania, ABN Systems, COSMOTE Romania, Germanos, Farmec Cluj-Napoca, Impact, Kanal D, Rio Bucovina, Trenkwalder, Wizrom Group, Zapp (Telemobil) and many others.

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